By Kevin Ashton

ISBN-10: 0385538596

ISBN-13: 9780385538596

ISBN-10: 0804170061

ISBN-13: 9780804170062

As a expertise pioneer at MIT and because the chief of 3 winning start-ups, Kevin Ashton skilled firsthand the all-consuming problem of making whatever new. Now, in a tour-de-force narrative 20 years within the making, Ashton leads us on a trip via humanity’s maximum creations to discover the brilliant fact in the back of who creates and the way they do it. From the crystallographer’s laboratory the place the secrets and techniques of DNA have been first published by way of a protracted forgotten girl, to the electromagnetic chamber the place the stealth bomber used to be born on a twenty-five-cent wager, to the Ohio bicycle store the place the Wright brothers got down to “fly a horse,” Ashton showcases the probably unremarkable members, sluggish steps, a number of mess ups, and numerous usual and customarily uncredited acts that result in our so much striking breakthroughs.

Creators, he indicates, follow particularly methods the standard, usual considering which we're all able, taking millions of small steps and dealing in an never-ending loop of challenge and answer. He examines why innovators meet resistance and the way they triumph over it, why such a lot companies stifle inventive humans, and the way the main inventive businesses paintings. Drawing on examples from artwork, technological know-how, company, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely profitable exploration of ways “new” involves be.

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How to Fly a Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton

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